![]() If you do speak to a Yelp salesperson, be polite but firm and ask to be put on their do not call list.ĭO NOT USE YELP For Business Marketing | Let Me Tell You Why Instead, focus on getting solid five-star reviews on other review sites. It's generally not a good idea for small businesses to advertise on Yelp. Yelp denies doing this, but many business owners have reported it happening. Businesses who stop running ads may face retaliation from Yelp, such as having positive reviews hidden and negative reviews upgraded to recommended status. If you already have a free Yelp account with good reviews and business, paying for ads may not improve your business at all. Salespeople are paid on commission and incentivized to say anything to get businesses to buy. Yelp salespeople promise a lot but often deliver very little. Many small businesses saw no return on their investment. Horror Stories of Small Businesses Who Paid for Yelp Ads: Yelp ads cost around $6 impressions, significantly higher than Facebook and Google ads. New businesses with few or no reviews won't win business by paying for placement. People searching Yelp are usually looking for businesses with high review scores and many reviews. Practical Reasons Why Yelp Ads Aren't a Good Idea: Yelp ads can hurt your business more than help it. The cost per click changes based on the city and industry. Yelp charges you for every click you get through to your listing. Why Yelp Ads are Almost Never a Good Idea: However, before you jump in, there are some things you should know. Many small business owners are approached by Yelp salespeople trying to sell them on advertising on the site. Should You Advertise on Yelp? Watch This First
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